YORKSHIRE SCULPTURE PARK

A Rebranding Breif

In my second year at university, I was asked to engage a wider audience to Yorkshire Sculpture Park in an attempt to gain more exposure.
 

To tackle this, I aimed to solve many of the problems the park had, such as branding, way finding and a general distinct appeal.
 

By rebranding their logo, creating a visually appealing set of posters, merchandise, signs and logos; I created a new visually appealing look for the park, making it seem more creative and fun for a wider audience and helped put the parks name into more people’s mouths.